April 23rd, 2008
There was a segment on NPR last week about the fishing industry. Needless to say, Slicksta was a little dismayed at what he heard:
- Wild salmon get their orange flesh from a pigment in the krill they eat. Farm raised salmon are fed an artificial pigment to match this color. Their flesh would be light gray otherwise.
- Fish suppliers sometimes pump carbon monoxide into tuna flesh to keep it bright red. The carbon monoxide reverses the natural oxidation process that turns the tuna’s flesh spotty and brown.
- “Chilean Sea Bass” is the marketing name invented to boost sales of the unfortunately named “Patagonian Toothfish”
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February 3rd, 2006
Slicksta is a junk-foodaholic and chili is one of his list of favorite snacks. Imagine his glee when he found neatly stacked boxes of Stagg Chili next to the traditional cans of chili at the supermarket. That’s right, boxes of chili. The idea is devlishly simple: make it easy for Slicksta to eat chili and he’ll eat more chili. Pricing the new product at under $1 to promote trial purchases doesn’t hurt either. Slicksta has consumed 5 boxes of chili in the last three weeks (he bought one of each flavor for testing purposes).
Squeeze. Tear. Open.
A hearty bowl of chili has never been so easy! Slicksta’s first attempt was in front of a crowd of awed co-workers. The box opened quickly to a round of applause and Slicksta was forced to showcase his newly discovered chili-in-a-box-opening skills on a second box. Two boxes were opened that day and two boxes were consumed.
Stagg’s website provides a graphical representation of the opening process along with an informative video. The video could be a little more exciting but it adequately demonstrates how the product works. Slicksta thought the narrator’s voice was kinda sexy, too.
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December 15th, 2005
When Coca-Cola decided to phase out Vanilla Coke in November, analysts said that the key to the company’s future success lay in product innovations. Now Coca-Cola has announced their newest product: coffee flavored Coke. Slicksta doesn’t know what to make of this. Coffee flavored Coca-Cola? Really?
The new drink, a combination of Coca-Cola Classic and coffee extracts, will be first launched in France in January before being rolled out in the United States and other markets during 2006.
Slicksta hopes this product idea did not come from a focus group in Paris. Sure, trendy Europeans love their expresso, but do they ever mix it with Coke? Ever the optimist though, Slicksta will give Coke Blak a shot - or will he be taking a shot of Coke Blak? Hopefully the follow-up entry is not filed under Marketing Misshaps.
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May 26th, 2005
Slicksta was disappointed with his recent purchase of Budweiser Select. This brew is billed as a “Distinct and Flavorful Beer with a Crisp Taste that Finishes Clean” and is Budweiser’s attempt at a premium beer. To Slicksta’s discerning pallate, it was only a marginal improvement over the standard Budweiser taste.
Fortunately the experiment only set Slicksta back $13.99 for an 18-pack. He wonders if the low price-point is indicative of a new product discount strategy or a mistake that’s being marked-down.
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May 18th, 2005
That’s right folks, Puff Daddy, Ludacris and Lil Jon ain’t got nothin’ on Slicksta.
He recently shelled out four bills at an Ecuadorian / Italian restaurant for a cold bottle of Cristal de Peru Cerveza. It was the perfect complement for his churasco or grilled flank steak.
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