Slicksta is not in beta

Yahoo! Travel has launched a new feature called Trip Planner a service that helps registered users create online itineraries for their trips. Content (links to hotels, restaurants and attractions) can be added from anywhere in Yahoo! Travel through small icons. And because Trip Planner saves trips through your Yahoo! account, you can view a saved trip from anywhere. Like when you’re actually on your trip. It makes for a handy planning tool and is a great way to share ideas with other travelers. And therein lies the genius of Yahoo! Trip Planner.

Slicksta thinks this is one of the better implementations of consumer generated media to date. Travelers get a free tool to make trip planning easier; would-be travelers can mine the shared experiences of others for ideas and suggestions; Yahoo! gets a bunch of free content and highly-targeted traffic to monetize.

Take this scenario: Slicksta reads Hoy’s excellent guide to London in 24 hours. Yahoo! serves a banner from Travelocity with last minute packages from LAX to Heathrow. Slicksta decides that he needs to start living life and clicks through . . . a spontaneous trip across the pond is booked. Can competing services from other travel sites be that far behind?

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