Slicksta is not in beta

Slicksta is a junk-foodaholic and chili is one of his list of favorite snacks. Imagine his glee when he found neatly stacked boxes of Stagg Chili next to the traditional cans of chili at the supermarket. That’s right, boxes of chili. The idea is devlishly simple: make it easy for Slicksta to eat chili and he’ll eat more chili. Pricing the new product at under $1 to promote trial purchases doesn’t hurt either. Slicksta has consumed 5 boxes of chili in the last three weeks (he bought one of each flavor for testing purposes).

Squeeze. Tear. Open.
A hearty bowl of chili has never been so easy! Slicksta’s first attempt was in front of a crowd of awed co-workers. The box opened quickly to a round of applause and Slicksta was forced to showcase his newly discovered chili-in-a-box-opening skills on a second box. Two boxes were opened that day and two boxes were consumed.

Stagg’s website provides a graphical representation of the opening process along with an informative video. The video could be a little more exciting but it adequately demonstrates how the product works. Slicksta thought the narrator’s voice was kinda sexy, too.

Filed under: Food, Products |