Slicksta is not in beta

Slicksta finds it ironic that Brandweek’s inaugural feature The Best & Worst Marketing Ideas of 2005 is itself poorly executed. Sure, the staff at Brandweek tried to kiss up to Slicksta by agreeing with him about the genius of Carl’s Jr.’s Paris Hilton ad and the miserable failure of Coke’s Chilltop remake and the Snapple Ice debacle, but this was not enough to win him over. Here are Slicksta’s top 3 reason why Brandweek’s Best and Worst of 2005 sucks:

1. PDF File Size - The accompanying PDF is 11MB! My goodnesss Brandweek, no one puts out files that large. That Mariah Carey MP3 Slicksta just snagged is not that big. The humongous PDF even slows down Slicksta’s super-duper work laptop. It’s difficult and frustrating to move through the pages. Slicksta links to the online article and not the PDF itself because he does not want to crash your computer.
2. Disorganization - The 25 Best and Worst are intermingled. This probaby seemed like a neat concept when discussed over coffee in a conference room but just does not work in practice. It’s weird to bounce back and forth between Best and Worst. On top of this, there are little sub-sections with “Hits” and “Misses” at the bottom of some of the pages. What are these? They’re not part of the 25 Best and Worst because then there’d be more than 25. Are they supposed to be contextual to the items featured on each page? Slicksta could not figure this out.
3. #23 Worst, Overhyping of a Marketing Trend: Blogs. - The folks at Brandweek are clearly not up to speed on where online content is headed (nor are they familiar with online publishing best practices either as evidenced by #1). Guess what Brandweek, blogs that matter are in fact written by people who can spell, do provide accurate and fresh information and are about way more than just politics. Special note: Slicksta does not consider Slicksta.com to be a blog that matters and thus holds himself to lower standards.

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