Slicksta is not in beta

When Coca-Cola decided to phase out Vanilla Coke in November, analysts said that the key to the company’s future success lay in product innovations. Now Coca-Cola has announced their newest product: coffee flavored Coke. Slicksta doesn’t know what to make of this. Coffee flavored Coca-Cola? Really?

The new drink, a combination of Coca-Cola Classic and coffee extracts, will be first launched in France in January before being rolled out in the United States and other markets during 2006.

Slicksta hopes this product idea did not come from a focus group in Paris. Sure, trendy Europeans love their expresso, but do they ever mix it with Coke? Ever the optimist though, Slicksta will give Coke Blak a shot - or will he be taking a shot of Coke Blak? Hopefully the follow-up entry is not filed under Marketing Misshaps.

Filed under: Food, Products |