Slicksta is not in beta

The new series of Chase Credit Card commercials are cheesey, even by Slicksta’s standards, but you can’t deny that they get their message acrossl. The spot features the song 100 years by Five for Fighting and soft, grey-toned images that will make girly-men weepy. The genius of the commercial is how the main character is followed through all the stages of his life. Different co-branded Chase credit cards are used to symbolize his life stage:

1. Florida State University for a graduation scene.
2. Amazon.com while he sits in a convertible at a view-of-the-city make-out spot while watching a
   movie on a portable DVD player. Romantic.
3. Continental Airlines for his honeymoom (must have been a really good movie). Of course, the Eiffel Tower is in the window so we can figure out that he’s in Paris.
4. Disney for when he’s tucking his daughter into bed.
5. And finally AARP as he flips through photos in his wallet to reveal himself and make-out girl with glasses and grey hair.

A narrator wraps it up with, ” The road of life takes many turns. There are over 900 Chase credit cards to make the most of every one. Your choice. Your Chase.”

Admittedly, Slicksta knows that this commercial will never win any awards for humor originality, but he can’t down-play the power in its literalness, either.

Filed under: Marketing |