Slicksta is not in beta

Slicksta was muy disappointed Coke’s remake of their 1971 Hilltop (”I’d like to teach the world to sing, in perfect har-mo-ny.”) commercial. Most bloggers agree with Slicksta.

AdRants
“. . . remakes of anything, especially those referred to as “classic,” are rarely a good thing. ”

amandarama
“Who even says ‘chill’ these days?”

Fastcompany
“. . .the updating of Coke’s ‘Hilltop’ seems to be veering into some tricky territory, where a bunch of white honkeys are creating a campaign aimed at roughly non-white, ‘Hip-Hop’ audiences.” (ouch!)

AdJab
“They’re more interested it seems in creating buzz than communicating to the audience why they should buy their clients’ products. ”

Filed under: Marketing |