Slicksta is not in beta

TVGuide.com is promoting their website with an online commercial that plays up the relationship (lust?) between their website and television. A survey and sweepstakes entry form are served immediately after the spot to gather feedback and contact information for remarketing purposes. It’s smart marketing and bold creative from a brand that Slicksta previously saw as a relic of supermarket checkouts from back in the day.

Filed under: Marketing |