Slicksta is not in beta

Slicksta was suckered into watching ET’s Celebrity Weddings Unveiled. The premise innocent enough: get a sneak peak at behind the scenes footage of celebrity weddings a “lucky” couple getting married on national television.

Imagine Slicksta’s delight when the show degenerated into a product placement bonanza. Stylists were brought in to give free consultations. Their advice, inevitably, was for the couple to try cool new products like Crest White Strips, Secret Deoderant, Clairol Root Color and Oil of Olay Eye Gel. Slicksta watched in awe and shock as the products were demonstrated and talked up. At one point the groom was asked to try the Crest product on. Too bad they didn’t make the bride rub Secret on her armpits.

Each “advice” segment was followed up by a 30 second spot featuring the product featured. It had to be a product marketer’s dream-come-true. A new breed of sponsorship was born on June 28th: Advertainment.

Filed under: Marketing, Products |