Slicksta is not in beta

In general, Slicksta considers himself a Snapple fan and he appreciates their campy, grass-roots approach to marketing. Also, he loves making that sound by tapping a bottle while holding it upside down. But when Snapple tried to launch a new line of frozen juice products they made a terrible blunder.

Someone in the PR or marketing department (probably PR) thought that erecting a giant popsicle made of Snapple during 80 degree heat was a good idea. The result, predictably, was syrup spilling all over the street and firefighters having to be called in to clean it up. “Imagine the press we’ll get when we break the world record” Slicksta can hear some fool saying. That’s right, the press was on hand and they documented this phenomenal failure for the world to see.

Filed under: Marketing |