The New BMW 3-Series
June 28th, 2005
One, two . . . a group of people are poised to toss a friend into a lake.
One, two . . . a child covers her eyes during a game of hide-and-seek.
One, two . . . a skiier is prepares to race down-hill.
One, two . . . a drummer taps his sticks together at the start of a song.
Three!
BMW creates an expectation through the rhythms of these familiar scenes and Slicksta cannot help but feel a sense of anticipation. The resolution is the introduction of the new 3-series. It becomes the natural payoff for the unfinished busines of the prior scenes. It’s wonderful use of the product name is brilliant marketing.
Filed under: Marketing |
While I might disagree with your opinion of the commercial (I find it to be annoying), I like the subject matter. Brief, to the point, and entertaining. I’ll be checking back here more often!