Citibank - Thank you Rewards

June 26th, 2005

citibank thank you rewards commercial A man sits at his desk, working late, with photos of his family all around him. The photos talk and say that they are tired and want to go home. We come to realize the photos are actually his real family members posing behind picture frames. “Tired of waiting for your reward?” we’re asked as an image of a camera appears.

Slicksta likes this new campaign promoting the “Thank you Rewards” program from Citibank. It highlights consumers’ frustration with typical credit card loyalty programs and hard to attain rewards. Also, the strong product tie-in makes the program attractive. A follow-up spot shows a woman blending berries in a garbage disposal because she doesn’t have a blender.

Filed under: Marketing |

3 Responses to “Citibank - Thank you Rewards”

  1. grishan bhagwani, on October 2nd, 2005 at 3:43 pm Said:

    i have a question. which advertising agency is resposible for soming up with the citi rewards idea? my 11-year old son really wants to find out. hope you can help me with this. thank you very much.

  2. slicksta, on October 3rd, 2005 at 7:02 pm Said:

    Grishan,
    Tell your son that the Citibank Thank You Rewards spot “Desk” was developed by:

    Fallon Minneapolis
    50 S 6th St
    Minneapolis, MN, 55402-1540
    Phone: 612-758-2345
    http://www.fallon.com

    He can find more information about the directors, producers and actors who appear in the commercial at:

    http://www.adweek.com/aw/creative/best_spots_05/050516_01.jsp

    Cheers!
    Slicksta

  3. grishan bhagwani, on October 5th, 2005 at 10:49 am Said:

    hi slicksta.

    my son asked me to track this person because the lil boy has “ideas” for the commercial. i think his ideas are great so i’m supporting him on this. thank you very much for your help.

    sincerely,
    grishan

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