AdAge.com reports that Samsung has topped Sony for first time on Interbrand’s Top 100 Brand List. Sony’s decrease was attributed to a confusing portfolio of brands.
Slicksta owns both Sony and Samsung products and cannot decide which has more brand equity in his eyes. Then again, Samsung did gain a bigger share of Slicksta’s [...]
Archive for July, 2005
Samsung Rises over Sony
July 28th, 2005
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Slingbox
July 27th, 2005
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The Slingbox connects a TV to an internet router and makes programming from broadcast, cable, satellite or DVR available over the internet. Slicksta likes the idea of watching TV from his PC at work but thinks this would probably be detrimental to his career.
Subzero Pro 48
July 25th, 2005
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This is the coolest refrigerator Slicksta has ever seen:
“The Sub-Zero PRO 48 is around 800 pounds of cleanly sculpted stainless steel. Not just outside, but inside, too. It’s design is bold, brilliantly reflecting Sub-Zero’s incomparable mastery of form and function. Nothing else looks like it. Or performs like it.”
Google Moon
July 20th, 2005
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Slicksta loves the folks at Google and how they keep cranking out new and innovative products. Sure they keep stuff in “beta” for years and years while they work out the kinks, but most of their services are useful and free. Slicksta likes free stuff. Today Google commemorates the first lunar landing with Google Moon. [...]
TV Guide Turns it on
July 20th, 2005
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TVGuide.com is promoting their website with an online commercial that plays up the relationship (lust?) between their website and television. A survey and sweepstakes entry form are served immediately after the spot to gather feedback and contact information for remarketing purposes. It’s smart marketing and bold creative from a brand that Slicksta previously saw as [...]
Celebrity Weddings and Advertianment
July 14th, 2005
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Slicksta was suckered into watching ET’s Celebrity Weddings Unveiled. The premise innocent enough: get a sneak peak at behind the scenes footage of celebrity weddings a “lucky” couple getting married on national television.
Imagine Slicksta’s delight when the show degenerated into a product placement bonanza. Stylists were brought in to give free consultations. Their advice, inevitably, [...]
MySpace.com
July 13th, 2005
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No wonder MySpace is doing so well Slicksta thought as he opened an account and was greated greeted by MySpace hottie, Jenny. In the last year this new site has surged past first-mover Friendster to become the most popular networking site on the web. Too bad the site sucks and hardly works.
Slicksta ran into [...]
PINK Panty Poker
July 12th, 2005
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Slicksta sends a big thanks to Hoy for the latest distraction: Victoria’s Secret’s strip poker flash site. The site is supposed to promote VS’s new PINK underwear line or somthing . . . Slicksta is not exactly sure. He’s actually still playing in another window and is not really paying attention right now.
Snapple on Ice
July 8th, 2005
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In general, Slicksta considers himself a Snapple fan and he appreciates their campy, grass-roots approach to marketing. Also, he loves making that sound by tapping a bottle while holding it upside down. But when Snapple tried to launch a new line of frozen juice products they made a terrible blunder.
Someone in the PR [...]
Marketing Mishaps
July 8th, 2005
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Over the past few weeks Slicksta has received numerous suggestions for posts on marketing blunders. It appears Slicksta’s readers are not content to hear about compelling creative and smart campaigns. Instead, they want to point fingers at poor decisions and awful ideas. Slicksta likens it to rubber-necking at car accidents, watching reality television or smelling [...]
